Fable II - Xbox

Overview

As Design Lead at Xbox, I contributed to the launch and promotion of Fable II, one of Xbox’s most iconic RPG titles. My focus was on creating interactive web experiences that extended the storytelling and immersion of the game beyond the console.

Process

I directed the UI and visual design for the game’s promotional web presence, crafting layouts, graphics, and interactive features. Collaboration with engineers, producers, and marketing ensured creative vision translated into polished, interactive deliverables.

Impact

The Fable II website and companion experiences became a standout part of the title’s release campaign, delivering a unique blend of storytelling and interactivity. These efforts not only strengthened the game’s launch but also advanced Microsoft Game Studios’ approach to innovative web-based engagement for future Xbox titles.